Body building collection at Milan design week 2015

One of the most talked shows at Milan Design week was Atelier Biagetti’s playful Body Building exhibition, which has transformed the atelier into a brightly lit “anti-gym,” full of luxe, beautifully crafted exercise and exercise-inspired accessories.

A reflection on society’s obsession with beauty, fitness, and perfection—as well as, according to Alberto Biagetti, a response to one very ugly step-machine that his wife and partner Laura Baldassari brought home not so long ago.

“One of the most talked shows at Milan Design week was Atelier Biagetti's playful Body Building exhibition”  Body building collection at Milan design week 2015 Body building collection at Milan design week 2015 events i lobo you

“One of the most talked shows at Milan Design week was Atelier Biagetti's playful Body Building exhibition”  Body building collection at Milan design week 2015 Body building collection at Milan design week 2015 events i lobo you2

“One of the most talked shows at Milan Design week was Atelier Biagetti's playful Body Building exhibition”  Body building collection at Milan design week 2015 Body building collection at Milan design week 2015 events i lobo you3

Hoping for a healthier lifestyle, artist Laura Baldassari brought home a step machine, which was immediately hidden in the laundry room and used as a clothes rack instead. Fast-forward a few months, and the (ugly and unloved) step has inspired a collection that cleverly elevates humble gym equipment to design star.

Alberto Biagetti defends that ‘Our domestic objects are designed to become protagonists on a stage’.

“One of the most talked shows at Milan Design week was Atelier Biagetti's playful Body Building exhibition”  Body building collection at Milan design week 2015 Body building collection at Milan design week 2015 events i lobo you4

“One of the most talked shows at Milan Design week was Atelier Biagetti's playful Body Building exhibition”  Body building collection at Milan design week 2015 Body building collection at Milan design week 2015 events i lobo you5

“One of the most talked shows at Milan Design week was Atelier Biagetti's playful Body Building exhibition”  Body building collection at Milan design week 2015 Body building collection at Milan design week 2015 events i lobo you6

The collection features one-of-a-kind, hand-crafted pieces with exquisite details: pilates balls in metallic leather and fur, a neon chandelier made of gymnast rings with electric blue pony skin details, a pink-crystal topped coffee table that rests on hexagonal steel dumbbells, silver leather pommel horses, and carpets in contrasting colors inspired by the markings of various sports courts and many other design pieces for fitness.

“One of the most talked shows at Milan Design week was Atelier Biagetti's playful Body Building exhibition”  Body building collection at Milan design week 2015 Body building collection at Milan design week 2015 events i lobo you8

“One of the most talked shows at Milan Design week was Atelier Biagetti's playful Body Building exhibition”  Body building collection at Milan design week 2015 Body building collection at Milan design week 2015 events i lobo you9

“One of the most talked shows at Milan Design week was Atelier Biagetti's playful Body Building exhibition”  Body building collection at Milan design week 2015 Body building collection at Milan design week 2015 events i lobo you10

With the Body Building collection, the concept is turned over and taken to the next level, creating a humourous, luxurious interpretation of an archetypal gym. The Body Building collection is a witty nod to society’s obsession with the body beautiful. ‘I think it’s interesting to talk about sport right now, in a time when the body seems to be increasingly important,’ says Biagetti.

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