Videre Licet is a relativity new brand of contemporary furniture on the market, as it was launched in 2014 as a collaboration between artist/designer Daniele Albright and designer/design curator Stefan Lawrence.
Intersecting the practices of art and design, they describe their work as “conceptual glamour”, a playfully tongue in cheek description of a design agenda focused on filtering references to the cultures of glamour through the more austere geometries of minimalism.
The designers have launched Videre Licet (Latin for “to be able to see”), a new line of furniture and lighting designed using contemporary technologies but crafted entirely by hand — and priced accordingly, in the $20,000 range — the collection is daring, glamorous and a touch tongue-in-cheek, with sly references to Hollywood, modernism and the ’70s.
All pieces in the collection are handmade limited edition furniture pieces.
Besides being “young” the brand is already featured in the most renowned magazines of interior design and it also has their creations being sold at 1st Dibs. One of the most recognized designs is the Woolly Bella Chair, a creation inspired by 1940s Italian design. Shown in a white Kidassia fur with hand cast bronze legs.
Unlike some contemporary designers who celebrate industrial precision, this team embraces the human touch and the unpredictability of organic materials. “With our shell pieces or the fur or the bronze,” says Albright, “you’re using this natural material that has its own characteristic, and you’re not afraid to not control that completely.” Of course, there are exceptions; they recently had to bring in a hairstylist to give a particularly unruly Bella a nice layered cut.
Albright — a world traveler and photographer — has been staging elaborate photo shoots with each piece in iconic California locations, from the beaches of Malibu to the mountains in Mammoth.
Meet more unique furniture designs HERE!