Design Agenda – Milan Design Week 2012

MilanDesignWeek2012  Design Agenda - Milan Design Week 2012 MilanDesignWeek2012I am pretty happy because Milan Design Week 2012 is almost here. From Tuesday 17 to Sunday 22 April 2012 I will be in Milan enjoying the best design from all over the world.

I am very excited to visit ISaloni – The Salone del Mobile, the global benchmark for the Home Furnishing Sector. Moroso + Diesel will be presenting a storage cabinet, Mindstream, which creates visual worlds turning a static object into a dynamic one. Can’t wait to see it in loco!

Diesel + Moroso  Design Agenda - Milan Design Week 2012 DieselMoroso e1333016741783

A Silly Chair will be presented by Antonio Aricò. The Japanese architect Tadao Ando is presenting Wave with Soul, a rectangular planar glass figure for italian manufacturer Venini. Boca do Lobo will launch teh new Marie Antoinette mirror.

Marie Antoinette  Design Agenda - Milan Design Week 2012 marie antoniete 10

Tom Dixon, Mathieu Lehanneur, Iran Raizberg, Miki Astori, Hadas Ilani, Ron Gilad, Fabio Novembre, Akihisa Hirata, Doshi Levien, Nendo, Delightfull, Adriano Design, Koket, BRABBU, along with other great ones will showcase ar iSaloni.

Etch Web Lamp - Tom Dixon  Design Agenda - Milan Design Week 2012 Etch Web Lamp by Tom Dixon5

It gets even better! This year, I’ll have a new and important destination instigated by Tom Dixon. The Museum of Science and Technology will be an epicentre for the freshest ideas in communication, food culture, design and the digital industrial revolution. The renowned British designer Tom Dixon has invited a diverse group of leading global brands and young designers to showcase at the new place. MOST space promises to be one of the highlights in Milan, bringing together the latest innovations and trends in technology, culture and design.

MOST  Design Agenda - Milan Design Week 2012 MOST banner columns 1 1

Boca do Lobo, Delightfull, Portugal Brands, Flux®, Blu Dot, David Weeks Studio, MG Lab, along with other great exclusive design brands will be showcasing at MOST.  Boca do Lobo has reserved a special surprise that will be revealed alsoat MOST.

Mistery Piece  Design Agenda - Milan Design Week 2012 sofamisterio 1ssa18daysass

As I will be staying a week at Milan, hopefully I will not miss the event Tortona Design Week, the pararel event to iSaloni which has been taking place for the last ten years in the area around Via Tortona, Via Savona and Via Stendhal – and that has undergone a complete makeover. Since 2011, the event has been given a new name, a new logo (designed by Stefano Giovannoni, the internationally renowned designer and a leading proponent of the neighbourhood’s revitalisation), and a new visual identity; all with the direct involvement of the neighbourhood’s leading businesses. Tortona Design Week is an event series aimed at supporting businesses and designers who choose to exhibit in the neighbourhood’s large industrial spaces. An unprecedented blend of big brands, worldwide recognised design stars, up-and-coming new talents arriving from all around the world makes the event a unique, transversal and multifaceted observation point on the industrial design scene.

If you can’t make it, don’t worry! I’ll bring you all the design novelties and I will make you experience all of the great products and design discussion.

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