Exhibiting at Isaloni 2017 is Pedro Franco, a Brazilian designer that is showing great designs at his booth: Hall 20 stand B05.
Pedro Franco, a designer and entrepreneur, leveraged his design career by winning the Brasil Faz Design contest in the years 2000 and 2002. At the Salão do Móvel de Milano he exhibited for the first time and continued to present himself, totaling his 10 participations in this Is considered the biggest event of the world design. Fuori Salone 2000, 2002 and 2008; Salone Satellite 2010, 2011 and 2012 and Main Salon 2013, 2014 and 2015 were other of its participation that resulted in a strong international exchange, mainly between Brazil and Italy.
This year is no exception and Pedro is showing inspiring news.
In 2004, Franco founded the store A Lot Of Concept Store, destined to imports and sales of the biggest design brands, alongside own creations and young Brazilian designers.
In the year 2012 he founded A Lot Of Brazil, an industry whose premise is to produce the biggest names in world design on Brazilian soil. It is the first Brazilian industry to participate in the Main Hall of Milan in 2013, 2014 and 2015, the year in which the fair’s curatorship, given the relevance of the project, positioned the company in the pavilion (20) alongside established brands such as: Edra, Missoni, Kartell, Cappellini, among others. The industry today exports to all continents.