Analogia Project is the result of collaboration between designer Andrea Mancuso and architect Emilia Serra. Among many works created by the duo, is the Analogia objects that resemble 2-dimensional furniture design.
Andrea Mancuso is a designer with a long experience with design product both on one-off and large scale production. His visual language is based on a sense of irony and surprise. Emilia Serra is an architect and a researcher at RCA focused on how to combine 3d digital technologies with traditional craftsmanship skills in order to help their valorization.
Their design studio approach is based on exploring the everydayness and turning it into wonderment stating: “Everyday space and objects represent ourselves, our past and memory, they embody our history and culture. “
Their methodology is experimental and based on the conservation and development of traditional craftsmanship skills combined with contemporary digital technologies. Their works, being installations, products or interiors, have a strong narrative connotation and each project is a pretext to tell a new story to people.
Analogia objects were born by sketching on paper, drawing ideas, having in mind our space and the people moving trough it. Afterwards the space was simply redrawn with a 3D software in order to position the initial framework. The rest and the definitive position of the art pieces were decided and created directly on site. The name derives from the Italian word for analogy and the concept grew during the process of its construction.
“In fact while we were applying the wool, studying every “brushstroke”, we realised that the process was a meticulous replication of sketching.”
It challenges conventional spatial representations and focuses on the boundary between reality and unreality, between the moment of creative imagination and the realisation of an idea. They are universally recognisable products proposed in their archetypal shape, using a minimalist visual language, seemingly bi-dimensional. The third dimension is left to be reached by the movement, observation and perception of the public which, through this sensory involvement, becomes an integral part of the installation.
For such creations they use wool, nylon, and steel (for example) worked in an original installation technique, is drawn in the air hovering between flat and 3D, playing with the relationship between material and concept.
Since the establishment of the studio in 2011, they already have collaborations with big names of the design industry in their portfolio, like: Bulgari, Fendi, F.lli Boffi, Hermes, Le Bon Marche and many others.