PLUS DESIGN‘s most recent interior design project with Boca do Lobo is an incredible holiday home with spectacular mountain views, situated in the quiet valley of Gerignoz, near Gstaad. For this interior design project, the intent was to convey a discreet sense of luxury combined with the cozy atmosphere of an Alpine Rustic Chalet. Furnishings and accessories are a mix of new, contemporary furniture, as well as antique, vintage and traditional pieces or eclectic finds sourced from all over Europe and US. We had the interview with the designers that developed this cozy interior design project to get to know more about the inspiration for such place.
Before we start talking about the interior design industry, let’s take a glance about how it all began: passion. As we already know, you are a passionate about the world of designed furniture. Can you tell us how and why did you come into this sector?
I have always been attracted by art. As a child I spent hours drawing, observing paintings and looking at art books or just enjoying the beauty around me in Rome, the wonderful city in which I was born. At that time my parents were involved in the construction of their new home. The project of their villa was quite complex and has been developed by two architects, who had been disciples of F.L. Wright. I still remember the meetings to define the project, the choice of every detail, color and finishing, the visits on site to check the realization…. I grew up while my home was being built, then along the years I experienced personally the beauty of a space designed with creativity and passion.
Being in love with our work is always the key to achieve better results. Are you in love with your job? What do you love the most about it?
What I love about design is that it not only has to do with art and beauty, it also deals with every day life. A successful design affects the quality of living of people and is a truly added value. But his is not the only reason why I love my job. I also enjoy to share the creative process with my husband Andrea Proto, who is my partner at PlusDesign. We’ve worked for many years in the field of architecture, interior design, sustainable architecture, art exhibitions and graphic design. Our multidisciplinary approach to work is a guideline in our projects: I bring my visions in terms of atmosphere, mood and color and Andrea turns them into reality, with his space planning skills and his attention to detail.
How important is a good chemistry between you and your clients to achieve better results?
First of all you have to recognize the need behind the request: as architects and interior designers, we have to get into the minds and lives of our clients and really care about what they need. Our offer has to be customized, we have an international clientele, their background is varied and leads them to different expectations, that’s why at Plusdesign every project is different. The client’s brief offers us a challenge to test our creativity and our ability to provide the final user with the best possible solution. No matter what size or budget, we try to get the most out of each space, developing its potential and enhancing its qualities, while fulfilling the client’s expectations. Teamwork plays a key role in the project: when the client is involved in the process, he can add something to the final result and his personal feeling, when finally experiencing the space, will be significantly improved.
Is there any piece (or special brand) that deserves your special attention? Why?
We have some pieces and brands that naturally seem to complete our projects, adding their final touch to the whole. Sometimes it’s a piece of art, carefully selected, that sets the mood of an ambiance. However, design and art are strictly connected in our vision: our projects are often developed in cooperation with artists, designers and photographers; our portfolio includes the artistic direction and the technical realization of major temporary exhibitions in highly representative historical buildings. This explains our being focused on the context as well as on its relationship with artwork, light and design solutions.
When you think about interior design, what or who really inspires you? Why?
Every space has its own features. The interior designer has to develop its potential, working on the elements that can be changed, organized, improved. There’s no greater satisfaction than being able to give shape to your client’s dreams through your work.
What do you love most about having a store and about being surrounded by such great and timeless furniture pieces?
I do not have a store, yet some furniture pieces follow us and are part of our life in our offices and in our homes. I’m thinking about Le Corbusier’s long chair, Nogutchi’s coffee table, Castiglioni’s Parentesi lamp or Alvar Aalto lake vase, but I’m also referring to our collection of designer’s model chairs, which are a great way of being surrounded by designer’s masterpieces… even in a limited space!
Boca do Lobo is a luxury brand known for its bold and exclusive design. According to it, can you tell us which is your favorite furniture piece and why?
Our favorite Boca do Lobo’s piece is the table Eden. It’s a piece of design that enhances the intimate connection between shape and surface. The table Eden takes its shape from that of a massive wood trunk, recalling the Alpine woods and the local materials, but its sophisticated metal coating is unexpected and contemporary, yet still in tune with the chalet style. Now that PlusDesign has based its practice in the heart of the Swiss Alps, this was the perfect piece to display something new in the traditional mountain interiors. There are many other pieces from Boca do Lobo that I love, and I’ve just spotted a new amazing dining table displayed at the last Maison & Objet 2016…