Karim Rashid designs the Seductive FunFactory Sex Shop

The fascination over the trilogy Fifty Shades of Grey is hitting peak of buzz around the world, the debut of its much-anticipated movie is almost here and it seems that the universe Mr. Grey is more hype than never.
Representing a sophisticated ode to the female body, the New York designer Karim Rashid created the curvaceous interior of a sex shop in Munich. The organic forms design the third store of Fun Factory, where shoppers are encouraged to look through the erotic products as sex toys, lingerie, bondage gear in a sensual design space .
“The fine line for me was to do something tasteful, not too literal, and a bit abstract, since the objects they sell are so animated,” Rashid said,“Design is a public subject. Design is now shaping every aspect of living so the final frontier is to shape a better sex life.”Karim Rashid designs the Seductive Fun Factory Sexshop   Karim Rashid designs the Seductive FunFactory Sex Shop  Fun Factory by Karim Rashid sex shop Munich dezeen 784 9“The underlying narratives of sex toys, like perfume bottles for example, are desire, form, seduction, beauty, and physicality.””Visiting the store should be empowering so the architecture is built with strong clean pure organic forms, representative of a strong, confident, and proud woman,” said Rashid.”For the Fun Factory Munich store I was determined to create a retail environment filled with desire, emotion, and passion.”Karim Rashid designs the Seductive Fun Factory Sexshop   Karim Rashid designs the Seductive FunFactory Sex Shop  Fun Factory by Karim Rashid sex shop Munich dezeen 784 10Karim Rashid designs the Seductive Fun Factory Sexshop   Karim Rashid designs the Seductive FunFactory Sex Shop  Fun Factory by Karim Rashid sex shop Munich dezeen 784 6“Far from all the usual clichés, the Fun Factory store in Munich satisfies primal desire with over 180-square-metres of open floor,” said a statement from the brand.The brightly lit ground floor displays lingerie, accessories and body care, as well as seductive literature.
Large windows on two sides are obscured with patterns of gold and silver dots, offering glimpses of provocatively dressed mannequins from outside.
A wall of glass shelving presents the erotic books and a wavy unit in the centre follows the shape of the Mr Pink silicone “designer dildo” Rashid created for the brand.Karim Rashid designs the Seductive Fun Factory Sexshop   Karim Rashid designs the Seductive FunFactory Sex Shop  Fun Factory by Karim Rashid sex shop Munich dezeen 784 1Karim Rashid designs the Seductive Fun Factory Sexshop   Karim Rashid designs the Seductive FunFactory Sex Shop  Fun Factory by Karim Rashid sex shop Munich dezeen 784 11FKarim Rashid designs the Seductive Fun Factory Sexshop   Karim Rashid designs the Seductive FunFactory Sex Shop  Fun Factory by Karim Rashid sex shop Munich dezeen 784 13Karim Rashid designs the Seductive Fun Factory Sexshop   Karim Rashid designs the Seductive FunFactory Sex Shop  Fun Factory by Karim Rashid sex shop Munich dezeen 784 12  Karim Rashid designs the Seductive Fun Factory Sexshop   Karim Rashid designs the Seductive FunFactory Sex Shop  Fun Factory by Karim Rashid sex shop Munich dezeen 784 8Karim Rashid designs the Seductive Fun Factory Sexshop   Karim Rashid designs the Seductive FunFactory Sex Shop  Fun Factory by Karim Rashid sex shop Munich dezeen 784 3

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