Since the the first day of March of 2012, we can find in London, at 23 Charlotte Road, Shoreditchat the new Tord Boontje Shop. It is a unique place where many of Tord Boontje’s designs are presented together.
In the shop, they have all the products the dutch artist has designed for clients such as Swarovski, Moroso, Kvadrat, Artecnica, Authentics. These range from crystal chandeliers to mass-produced tableware, textiles and lighting; from the extravagant and experimental to everyday affordable products.
The design studio is located in the same space and it is also where Tord Boontje Studio is making one-off pieces of furniture and lighting. The studio is creating special items that are exclusive to the Tord Boontje shop. The presence of Tord Boontje and his team create a friendly atmosphere, where people are welcome, can browse, ask questions, share thoughts and get an insight of the workings behind the scenes and into the making of products.
Tord Boontje sees “the shop as a new way of working for myself, a place where independent experimentation can take place; where we can create special products, either as one- off or production pieces. To me, forming this method of working reflects the time we live in, a time in which it is good to think about making by hand and by machines, the local and the global, creativity and freedom, presentation and independence”, says the designer.
The shopʼs unique interior is an installation of furniture, lights, textiles, objects, jewellery, and projection, that create a rich environment and a complete experience; a fulfilling place to come and visit.