Loosing my Mind is a series of photographies where Giuseppe Pepe features photos of people in various poses, performing various acts, in various places around the world, but all with a single common element: No head.
“I was on the beach in Ibiza and the song “Where’s Your Head At” by Basement Jaxx started playing as I was watching a group of guys taking selfies while using a mirror to hide their faces and reflect the sun,” says Giuseppe. The combination struck a chord and Giuseppe took to his computer to combine his “imagination, creativity and a few software applications,” That was when “Loosing My Mind” was born.
Basically, this series of photos started to gain visibility on instagram.
“I never expected that it was going to have such incredible success,” he says. Giuseppe posted the first experimental photo of the idea in September 2014—a photo of himself wearing a denim baseball cap, jeans, vest and white tee sans head—and ever since he officially began the project in November of the same year, he has amassed a nearly 90K Instagram followers already. He also receives countless emails, messages and comments daily from people all over the world, both congratulating him on the idea as well as inquiring as to how they can be a part of this project. “When I receive these requests, both from famous igers as well as simple users from far off places, say, from Japan or Mexico… it always gives me goose bumps.”