Marcel Wanders have presented in collaboration with LG Hausys at Milan Design week 2015, a surprising ambience that played with light and shapes as we never seen before and the final look was just fascinating.
The Dutch design designed a space based on the concept of “two opposite worlds” for the brand, which aims to act as a multi-sensory experience and a space comprising two separate zones where “rational and emotional meet.”
There is a focus on geometrical motifs and textures combined with organic shapes inspired by the natural world. Large screens create interplay of light and shade, and neutral hues are livened up with pops of primary color. Inspired by LG creativity, versatility and endless innovation.
“We have drawn up a space full of fantasy and surprise, where people can linger, enjoy and encounter the endless possibilities offered by the range of LG Hausys materials. We applied them in their full extension, from wall to floor, from covering to foil, and beyond. The most fun part was to really stretch the different materials’ possibilities all the way to the unexpected!” says Wanders.
Opposed to this rational and functional zone, the emotional zone is more intimate, mysterious and poetic. The entire space is covered in the Marcel Wanders ‘Blooming Universe’ pattern, and feels like a quiet pensive oasis. Here patterns extend to all surrounding objects: from seats, to decorative pieces and floor standing lamps.