Naked Photography and Design “Inside the Box” by Moooi

Moooi, dutch design company is known for having one of the most controversial design ads. The photography concept created by Erwin Olaf and Marcel Wanders was introduced for the first time at the Moooi Isaloni showroom in Milan,April 2012. NakedPhotography and Design  "Inside the Box" by Moooi  Naked Photography and Design  "Inside the Box" by Moooi paperhandelier300c 1“Inside the Box” is the theme of a series of photographs which artistically portray a Moooi product literally inside a box, as a gift which is further protected, almost humanly wrapped by a naked person.The model & the design merge inside the box, blending the creators with the creations in the warm embrace of a silent, dreamy world. NakedPhotography and Design  "Inside the Box" by Moooi  Naked Photography and Design  "Inside the Box" by Moooi 409179 Marcel co-founder and Creative Director of Moooi, has worked with long time collaborator, photographer Erwin Olaf on a number of Moooi campaigns over the years, a creative relationship that has defined the enchanting world of Moooi. NakedPhotography and Design  "Inside the Box" by Moooi  Naked Photography and Design  "Inside the Box" by Moooi moooi heracleum 2012“Fourteen years ago, the furniture and lighting industry was pretty boring,” claims, co-founder Casper Vissers. “But if you opened Vogue or any other beautiful fashion magazine, it was full of beautiful photographs.” NakedPhotography and Design  "Inside the Box" by Moooi  Naked Photography and Design  "Inside the Box" by Moooi container7056300c “For some people they were shocking,” Vissers says t “[The photographs signified] a new philosophy, a new way of doing your marketing.”NakedPhotography and Design  "Inside the Box" by Moooi  Naked Photography and Design  "Inside the Box" by Moooi smokedining300c 0 “The Unexpected Welcome” is the philoshophie that Moooi follows . “‘Unexpected’ is about fresh ideas, new ideas, cutting edge,” Vissers explains. “The ‘welcome’ aspect is about people buying it for their homes. If we did things that are only unexpected, we would probably end up in a museum and wouldn’t bring [our products] to the public.” NakedPhotography and Design  "Inside the Box" by Moooi  Naked Photography and Design  "Inside the Box" by Moooi moooi monster chair 2012NakedPhotography and Design  "Inside the Box" by Moooi  Naked Photography and Design  "Inside the Box" by Moooi moooi chess table 2012 0NakedPhotography and Design  "Inside the Box" by Moooi  Naked Photography and Design  "Inside the Box" by Moooi maxresdefaultNakedPhotography and Design  "Inside the Box" by Moooi  Naked Photography and Design  "Inside the Box" by Moooi carbonchair300c 0

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