Baselworld, the extraordinary annual watch and jewelry event, in Basel, Switzerland is arriving. The doors of will open on the 19th of March and besides all the novelties that the big names will present, the expectation for what will be the best stand at BaselWorld 2015 is higher than ever. The booth designed is made by big names architects Herzog & Meroun, Peter Marino, Toyo Ito. Inspired by the luxurious watches and jewelry that are presented these architects are creating unique spaces that leave visitors breathless. Take tour to most exclusive temporary exhibition spaces that made history at BaselWorld.
Hermes sought out none other than designer of the moment Toyo Ito, the 2013 Pritzker prize winner, to conceive that all-important exhibition space. Fine materials and skilled expertise came together to create an architectural piece very much emblematic of the fashion house.. A large steel frame of the 1,040m² structures, discover some 624 intricate wooden lattices in a spacious and seemingly fragile pavilion.
It was Peter Marino, the architect behind Chanel’s avenue Montaigne boutique, was responsible with the task of designing their 10th Baselworld pavilion. The large black and white three-tiered 500m² structure, certainly turns heads, in a structural embodiment of Coco Chanel.
The Britain, Burberry has now taken over territory of its own in the grand hall. Christopher Bailey dreamt up this two-floored design with the help of some of the best craftsmen in Britain. The seamless, timeless design reflects Burberry’s aspirations to be seconds ahead of the rest. Dressed in the label’s emblematic check, the oak structure is partly a house of mirrors that reflect back projected Burberry videos.
Bulgari revealed its latest undertaking at Basel, covered in a distinctive snake skin motif, the entire 1,800m² space skillfully works the label’s unique fashion quirks into an architectural design. Taking example from the winding watch pieces from the Tubogas Collection, a metal walkway that winds its long elegant structure along the three stages of the stand, with vintage Angelo Mangiarotti chandeliers and various Murano glass pieces.
Dior Horlogerie offer visitors to Baselworld a trip back in time. Designed by the Architecture de la Maison agency, this 900m² stand brings Monsieur Christian Dior’s original graphic illustrations of to life. The new Dior VII and Dior Grand Soir watches are showcased through the 18th century architecture, Palais de Versailles-style ballrooms and quaint French gardens, all in a palette of gray and white.
Chopard space was designed by Thierry W Despon who worked closely with the Scheufele family to create this stand . Sixty craftsmen worked for five weeks in order to produce a three-floor 1,800m² light, airy stand inkeeping with the label’s high-class design standards. Made using lime-washed oak and white corian, the new space is equipped with a VIP lounge and furniture signed by Jacques Garcia.