Tortona Design Week is an innovative event in Milan, in the via Savona – via Tortona area. It is a project based on coordination and communication and the aim is giving a governance to the area, valuing its content, giving it the best accessibility.
Tortona Design Week caters to an international audience of design professionals and design enthusiasts, who care about quality and are always looking for the newest trend and, in the past years, the results has been impressive.The event goes along with Milan design week.
The stage of this great event is post-industrial area behind Porta Genova train station, a half-square kilometer area lined with industrial buildings, small former workshops turned into design studios, photo studios, location for events, etc.
The event animates nights and days: on daytime professionals gather for their business, at night, the younger crowd looks for entertainment.
At Tortona you will be able to find Nichetto = nendo.
Oki started working on some creative process of Japanese culture, and started writing ‘tanka’, a genre of Japanese poetry in which person composes the first three lines of the prose, and then sent them to Luca Nichetto, so he could complete the final two lines of the composition. All of this was done in few days and the result was seven co-designed and co-conceived products.
Another amazing but completely different project that is going to be shown at Tortona Design Week is the “Polish Projects”, a compilation of some of the best examples of designs from Poland.
A dozen of Polish designers, firms and design collectives who create unique and universal objects will present themselves at this fair. The most interesting names include Maria Jeglinska, Kosmos Project, Malafor, Mamsam, Baskho Trybek as well as Zieta .
“In the last decades, Poland has positioned itself as a manufacturer of furniture that is mainly exported to the West,” say the team behind Polish Innovation in Milan, one of the six exhibitions presented at the Salone.
Another renowned artist that is going to be represented at the event is Tessa Koot with her project ”Tropical dreams”.
This is a strange cocktail – think « Maarten Baas meets Miami Bling »… Tessa Koot, an Eindhoven-based designer, says she doesn’t mind her Design-aesthetic resembling « an 80’s haircut, very out and proud, but not all that resistant against the ravages of time ».
Organic shapes and angles, wood and marble, her « Tropical dreams » collection include seats, lamps, and sculptured pieces. The uncanny She’s a tiger cabinet displays a very Art deco bas-relief in the style of George-Laurent Saupique, whereas the Little slave girl dreaming, perched on the dressing table, strangely echoes artifacts from the 1931 « Exposition coloniale internationale »
A lot to see at Milan design week 2013!