Almost a week away from Milan Design week, so get to know some more news you will find at the exhibition. At Superstudio Piu – section FREEDOM, you will be able to see a new set of furniture from Bulgarian designer Simona Groshevska. The event will take place at Zona Tortona.
The designer will present one of my favorite designs – the Fafalle chair and table inspired in famous Italian pasta Farfalle and its shape.
Originally designed for outdoor applications, they fit great in your garden as well as into your everyday living space. Simple elegance, graceful lines, and eye-catching forms – these are some of the most distinctive features of the Farfalle furniture. Designed to be as weather resistant and low maintenance as possible, these stylish furnishings free you up to enjoy both indoor and outdoor living at their best.
The maxima from the designer is “Less is more”, so the simple forms are still very interesting.
The chair is made of white polypropylene, that have an integrated RGB lights which changes in synchrony with pleasant and relaxing music. The different vibrant colours of the LED and the integrated music aim to enhance the well-being of people using this state-of-the-art design furniture.
Established in 2009 by Simona Groshevska, Life Geometry studio has a number of successfully accomplished architectural and design projects. Design meets pure imagination in all projects of Simona Groshevska. She bravely explores new ideas beyond the traditional border between art and design, materializing them into distinguished and memorable products as this new one that she will proudly exhibit at Milan Design week.
Get to know more about this emerging designer in the interview she gave us exclusively.
1 · Firstly, can you tell us a little bit about yourself?
This has always been the most difficult part for me…Well, I have quite different educational background – I have studied Pedagogy, Artistic and Psycho-social Practices and Interior Design. However, I chose to be a freelancer and to work as photographer and designer.
2 · what’s your favorite part of the design process?
From the very beginning till the end, design process is a great experience. It’s not only about creating great new shapes or products but also solving technical problems in a beautiful and esthetic way.
3 · Please tell us more about your art and design background and what made you become an artist and designer? .
My passion is photography – I have actively been working in this field for more than 10 years. My first solo exhibition “Flowers”, took part in 2011. It was succeeded by many international participations such as Photography Exhibition in Milan, Italy; “Opposite Together” Contemporary Art Exhibition in Sofia, Bulgaria; ART FROM THE HEART 2012 Pop-up Conceptual Exhibition in New York; Food Art Award 2012 in Ceglie Messapica, Italy; solo exhibition in the Vatican Gallery “La PIGNA” in Rome; Spoleto Art Festival and many more. However, I have always been dreaming about design. Fascinated by the variety of forms, softness of textiles, brightness of new ideas and concepts, it has come very naturally to me start doing it. I am always pushing myself to the edge no matter graphic or interior design project.
4 · Where do you get inspiration?
I am getting inspiration from everything: it could be nature, people, situations… even from things that happened to me. I am always trying to see how an object/product could be transformed in such a way to fascinate “the users”, to make them smile or feel more comfortable.
5 · Can you describe your style, how has that style developed over the years? For how long do you design?
I am a “toddler” in design, I’ve got only 5 years of experience in this field. Starting with a small home decoration tasks till mega budget building projects, for me “simplicity” is the key for the great design, so I am always trying to achieve it in my works. Developing my own style is an ongoing process and I truly believe it will never end.
6 ·what are you working on at the moment?
At that moment I am working on the “FARFALLE” furniture set and my presentation at one of the most significant events – Milan’s Design Week. I am taking part in a brand new section, created by Superstudio Piu called “FREEDOM” which will present a special selection of designers and artists from all over the world to expose their innovations, prototypes and installations. I am extremely happy to become part of this event. Exposing next to a great architect like Alessandro Mendini is a dream comes through.
7 · for you what makes a product rare?
We are living in a world where everything is ready for use, variety is on a pedestal. If we adore something today, tomorrow we are already bored from it. The idea, the fascination and the emotion that certain product provokes is what makes it rare and unique. We are used to the conventional forms of items and we are pursuing for something more distinguished by originality and creativity.
8 · what would people be surprised to learn about you /your creations?
People might be surprised by the fact that I am trying to participate in every single step –starting from the single idea, passing through the engineering stage, developing the whole product concept till the moment of its presentation to the wide audience. This makes me feel certain that all details will fit together in the best possible way.
We thank Simona for her answers and we can’t wait to meet her creations at Milan design fair.