I love that nowadays we can already use virtual reality to experience a runway show live. The fashion magnate Top Shop has shown a rare willingness to experiment with new technology for its interactive runway presentations.
If you happen to be in London from February 16 to 18, you can stop by Topshop’s flagship store in Central London to try one of its specially commissioned 360-degree headsets, which will come pre-loaded with footage to make you feel like you’re front row at London Fashion Week.
“VR is the ultimate interface to the digital world with the power to transport the user to another place as soon as they put on a special display,” “This unique technology has the potential to open up fashion shows to the consumer at home and we believe this will be the first of many executions of this kind.”
This is fantastic news! Now you must try this experience.